A Guide To  Help You Position Your Brand On Amazon And Other Channels

A Guide To  Help You Position Your Brand On Amazon And Other Channels

October 26, 2022

Marketing on Amazon

Regardless of the size of a company, brand positioning is vital for winning more and more customers. Since today's global market is over-saturated, it is not enough to offer the best product. The fact of the matter is that your success is dependent on a variety of solid business strategies. With these strategies, you can showcase the distinguishing features of your products or services and reach your target market in a more effective manner. 

This can be a little more challenging for you when you are trying to sell your product while competing with a giant online store such as Amazon. However, you can still put together a solid strategy to tap into the marketplace. As a matter of fact, you can do it using proven methods that will allow you to present your brand to your target customers. 

In this guide, we are going to talk about how you can easily position your brand on Amazon and other platforms. If you follow a couple of best practices, it will be much easier for you to make maximum sales and reach your business goals over the long haul.

Why should you diversify? 

First of all it is important that you sell on more than one platform in order to get the most out of diversity. With diversification, you can get better control over your business. If you use multiple sales channels, it will be much easier for you to maximize your reach. In other words, it will get you the maximum exposure possible.

Although you can sell on your own e-commerce store, it is still a great idea to tap into the popularity of Amazon. After all, all the average daily sales on this giant online store is more than 410 million dollars. The reason is that Amazon offers a lot of advantage to sellers and buyers. Listed below are some of them

  • Millions of customers 
  • FB a 
  • In-house customer service 
  • Simple software 
  • Credibility

Just like any other platform, Amazon has its own set of disadvantage. For example, if you sell on Amazon, it will be much harder for you to make personal connections with your valued clients and customers. As a result, you may not be able to develop loyalty with your customers. Apart from this, on Amazon, it is more difficult to secure a profit. The primary reason is that, it is not easy to set yourself apart from competitors on this platform. Problem is that Amazon can become your primary competitors, especially if you are trying to sell a product that you don't have patents for.

These are some of the reasons why you should have a diversification strategy in place. This will help you to take your brand to the next level.

How do you position your brand on other channels? 

Brand positioning revolves around setting reasonable expectations and meeting promises. If you work on it, you can transform your company into a reputable name. Now the million-dollar question is how can you achieve this? An effective way of doing so is to use a combo of different strategies.

Although you can do a lot of things, we suggest that you cover the basics first. First of all, you have to manage your expectations. During this process, you should work hard to improve user experience whether you are selling on Amazon or on other platform.

If you have a store on the internet, you can easily improve user experience. For example, you can control your product design by following the following tips.

  • Include photos and videos of your products
  • Describe the unique benefits offered by your products 
  • Present few frequently asked questions and how to guides 
  • Include a recommended product section on your Store 
  • Provide live chat support 

You are free to follow a different strategy. For example, you can have a blog with your website, which can serve as your content marketing strategy. This will help you expand your organic reach. Apart from this, this well establish you as an authentic source of information in the industry.

If you are looking for a good example, you can take a look at the blog section on Shopify. On this blog, you can check out a lot of informative articles that will help you to use the services of the platform in order to maximize your earnings.

If you want your audience to check out your e-commerce store instead of others out there, an easy way is to combine your marketing and branding strategies. For example, you can use email marketing and tap into the resources of social media. Another way is to create PPC campaigns to get the highest exposure possible. You can also run special promotions such as exclusive perks and free shipping. Most of customers will buy from you instead of your competitors to enjoy the special perks offered by you.

Positioning your brand on Amazon 

You can enjoy endless opportunities with your e-commerce store. As far as selling your products on Amazon is concerned, you can follow a different approach. First of all, make sure that the design of your website is not outdated. The listings on your website must be customer oriented. Always use quality images and provide relevant information to describe the products.

Ideally, your product listing should have a standard description. However, the listing should describe the unique benefits of your products in order to set yourself apart from your competitors. This is quite important to establish your brand in the industry.

For maximum visibility, you can do much more than publishing your listings on Amazon. Since a lot of big brands are appearing on the platform, this retail giant it has a great feature card brand registry. What you need to do is get the most out of this feature. If you sign up for this feature, you can enjoy three main benefits that are listed below:

  1. It will offer protection for your brand against fake products and authorized resellers 
  2. It will help you to access another feature called the enhanced brand content. With this feature, you can customize your listings and store.
  3. You can sponsor your brand on this retail giant, which will also improve your ranking in the Amazon search results.

Combine Your on and off Amazon Brand Strategy 

If you consider successful brands in the industry, you will know that they use the power of Amazon and other channels for brand development. The purpose of using these channels is to boost your performance on this retail giant. In other words, you can drive traffic from successful blogs, email, organic social media and paid ads, just to name a few. 

The purpose of these efforts is to get the maximum exposure for your listings on Amazon. Since it offers an endless stream of possibilities, you can make it part of your brand positioning strategy. This will not only boost your conversion rate but also develop your customer database. Although this route requires more effort, it offers a lot of long term benefits. Therefore, it is worth investing more effort for the success of this strategy.

Look for what works best for you 

If you keep working to establish your brand on multiple sales platforms, soon you will know that some platforms give much better results. Partly, it will be because of the preferences of your customers. For example, they may be among the Amazon Prime users or they may be looking to you enjoy he perks offered. 

If you want to leverage channels you can develop the landing page by including more than one buying options. The purpose of this strategy is to allow your customers to choose a buying method that is the most convenient for them. This will help you to boost your conversion rate on and off Amazon. 

However, if you are just getting started and trying to know the preferences of your audience you can run a few tests. For example, you can direct your customers to different sales platforms. This may help you to boost your position on specific platforms in addition to get valuable information.

Final thoughts 

Regardless of the size of your brand, you can't just compete with Amazon. And this is not a necessity either. Even if you have your own web store or you have one on eBay or Etsy, you can still get the most out of the perks offered by Amazon. This is quite important if you want to expand your audience and position your brand in the industry. 

In short, if you are trying to achieve success on a single platform, you can still leverage the power of other platforms. Once you have found a channel that gives you better results, you can stick to it. 

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