Are you worried about your Amazon sales? We know these feelings. The competition in this marketplace is getting stiff day by day, which is making it harder for sellers to get their share of the market.
However, the good news is that this pie is getting bigger with each passing day. In other words, Amazon is experiencing a steady increase in revenue, which means the sales share from those third-party sellers is also on the rise.
If you don’t know how to maximize your sales revenue on Amazon, we suggest that you follow the actionable ways described below. They will help you achieve your goals.
#1: Optimize Your Product Listings
One of the most common problems on Amazon product listings is that they are poorly set up or improperly optimized. Make sure the listings are easy to read and have no glaring spelling errors.
Both readability and keywords are important for a good listing. Keyword inclusion is important from the SEO point of view. If your listings are not properly optimized, they will cost you a lot of money due to lost customers.
Mobile optimization is another important part of this optimization. Your listings should look great on both desktop computers and smartphones.
#2: Perform Keyword Research
As said earlier, optimizing your listings is paramount. Therefore, incorporating relevant keywords in your listings on Amazon is the only most effective way of getting people to check out your offers.
The primary keywords should be added to the title. A keyword tool can be used to look for long-tail keywords. Some good tools include Helium10’s Magnet and Keyword Scout, to name a few.
#3: Choose the Best Photos
Photos tend to convert much better than words. Actually, images are quite attractive and make buyers fall in love with their desired products. Blurry or low-quality images are a turn-off for most customers.
Ideally, you should get relevant lifestyle images. Stock images can be a good choice if you can’t hire the services of an agency to do product photos for you.
#4: Adjust your prices
Since the Amazon marketplace faces a lot of competition, price is an important factor that influences the buying decision of customers. Most customers compare similar products and tend to opt for one that has a lower price tag.
An easy way to adjust the pricing is to use a repricing tool. Similarly, don’t make the mistake of setting the prices unbelievably low or it will raise doubts in the minds of many buyers.
#5: Go for a Split Test
Tiny details like the title or the arrangement of images on the store can have a great difference. To resolve this problem, you can run a split test (AB). The idea behind this testing is to run at least 2 versions of a follow-up email or the landing page of your site.
Now, if the results tell you that it makes a great difference, you can adopt the changes that gave better results, such as increased conversions or impressions.
#6: Use FBA
FBA refers to Amazon’s fulfillment service. It can allow easy storage and shipping in addition to giving a boost to your sales. With FBA, you can make more sales on this platform.
If you have Amazon Prime badge, you will be more trustworthy in the eyes of your prospective buyers. Apart from this, the “Shipped by Amazon” tag makes your listed products reach your buyers much faster through Prime. So, it’s better that you use FBA.
#7: Get the Buy Box
As far as sales on Amazon are concerned, The Buy Box can make a huge difference. You can recognize this easily as it has the button called “Add to Cart” on the right side of your Amazon product listing.
According to statistics, the Buy Box is behind 82% of sales conducted on Amazon. So, winning the Buy Box is important.
#8: Optimize Your PPC Campaigns
Today, Amazon search is all about pay-to-play, which means more and more sellers are opting for PPC campaigns. In fact, PPC works great If you are looking to boost your sales on Amazon. All you need to do is spend a few bucks to make your products show above the organic search results. So, you get more visibility.
As a seller, you should monitor your PPC campaigns and invest in lucrative search terms only. You can hire a professional for effective PPC campaigns.
#9: Get More Positive Reviews
These days, product reviews are considered quite important to get sales on the Internet. People read product reviews before they buy a product from a certain seller. For instance, if your product has 400 reviews and an overall score of 4.6 or above, you will get great impressions. Lowe ratings will be bad for impressions and conversions.
If you build your relationship with your customers by offering quality products all the time, they will naturally leave great reviews for you.
We all want to make as many sales as possible. That’s the purpose of our online businesses. The good news is that you can tap into a lot of opportunities to boost your sales on Amazon. All you need to do is optimize your product listings, boost the visibility of products and market in an effective manner.
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