Tips for Your Selling Strategy During And Post The Covid-19 Pandemic
The current pandemic, COVID-19, has negatively affected all types of businesses including entrepreneurship, Amazon sellers, and e-commerce businesses. In short, no segment of society is safe from this pandemic. If you are on this page, chances are that you are an Amazon seller. As a seller on this huge platform, you can turn this challenge into an opportunity. Let’s take a look at some short-term as well as long-term opportunities.
Short-Term Opportunities
Over the past few months, people have begun to engage in indoor activities. As a result, the sales of some products have gone up significantly. Some of the common items include flour, eggs, paper towels, and toilet papers, to name a few. People tend to buy basic items of necessity when they are faced with an uncertain situation.
Apart from these items, some items are unpredictable as far as their sales growth is concerned, you may also add these items to your store. Given below are the statistics that show immense growth in the sales of some unpredictable items in March 2020. This trend may continue for the next few months.
- Disposable gloves: 670% growth
- Bread machines: 652% growth
- Weights: 307% growth
- Vitamins: 166% growth
Not all countries are feeling the same degree of impact of the pandemic. Some people are looking for food items, while others are looking for indoor sports or gym equipment. Given below are the trends in the three countries. They will help you get a better idea of what people are looking to buy online these days.
- The United States: Searches for gourmet food and grocery items went up by 26%, while searches for seafood and meat went up by 173%
- Germany: Searches for games and toys went up by 36%, while searches for indoor game equipment like Table tennis went up by 209%
- Italy: outdoor and sports item searchers went up by 236%, while the Fitness and Gym section received 347% higher searchers.
If you target the US market, you may create a list of luxury food items. Although you can’t ship some items, such as lobster or steaks, you still have the liberty to sell luxury items. Make a list of gourmet or luxury items that people would order while eating out.
Although there is a competition when it comes to home gym equipment, the fight is worth the effort. The idea is to think about products that have high demand and the way the pandemic has shifted the trends. Think out of the box and you will have your share of the market.
Long-Term Opportunities
Aside from the categories of products that can make great sales during the short-term, you may also want to consider categories that will get more searchers as the economy recovers from the effects of the pandemic. This includes many categories, such as clothing, sports, recreation, and travel. These categories were hit hard because of the following reasons:
- People no longer travel that often due to travel restrictions
- They can’t take part in their outdoor sports or other favorite activities
- They can’t get out to watch their favorite games or sports
- They have no plans to buy clothes for the summer season as most of them lounge around in shorts and sweatpants
Although the COVID-19 pandemic has spread across the globe, it won’t last forever. If you think ahead and set a plan for the coming days, you can be ahead of the competition.
With the passage of time, governments will ease the lockdowns and allow people to resume their activities. This will allow people to get back to their old routine. As a result, most of these categories of products will start getting buyer attention.
Now, your job is to keep an eye on the selling trends in the mentioned categories. For instance, some categories that feature items, such as camera bags, swimsuits, sports equipment, and luggage will start getting more and more searches.
It’s a matter of a few weeks before social and business activities are resumed. You just need to bear patience and keep an eye on the trends.
Creativity is the key to success
Post the 2008 Great Recession, we saw some great influential companies on the surface of history. Today, we have similar signs that tell us that something similar is going to happen after the end of COVID-19.
In short, if you want to adapt your selling strategy for the current global pandemic, you need to think out of the box and follow the trends as closely as you can. This is a must to turn the challenges into opportunities and grow your online business.
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